APRIL'S BEST NEW MAKEUP LAUNCHES!
So many beauty brands have reimagined favorites launching this spring, and we're welcoming them with open arms (and faces).
Spring is a time of renewal. And this April, it seems makeup brands are taking that pretty literally. We can't remember the last time so many of our favorite products spawned spinoffs. More than a few of the most beloved makeup bag staples are welcoming new versions or line extensions — we're talking Smashbox, Benefit, IT Cosmetics, Urban Decay, and more. We sense a very wonderful theme.
We're sharing the new April makeup launches that we can't help but recommend adding to your cart. Don't be surprised if you can't get through this gallery without a new highlighter or liquid liner coming your way with the click of a button.
IT Cosmetics
CC+ Nude Glow
$42.00
IT Cosmetics' growing CC+ collection of skin-loving foundations already has a huge fan base, and the latest in the line, CC+ Nude Glow, has the potential to win over everyone who tries it. In addition to color-correcting medium coverage, this new formula provides the hydrating and brightening benefits of niacinamide and hyaluronic acid, as well as broad-spectrum SPF 40 protection. Skin instantly looks glowy, and over time, you may even notice it glows more on its own.
HUDA BEAUTY
Cheeky Tint Cream Blush Stick
$25.00
Cheeky Tint Blush Stick may be Huda Beauty's first cream blush, but it's so ridiculously perfect that you'd think it was the result of decades of formula futzing. Available in five gorgeous shades that are more showy than sheer — the warm and wonderful Rebel Red is seen here — they blend with remarkable ease and stay put for hours (unlike some cream blushes). And despite "Cheeky" being in the name, don't be surprised if, like our editors, you find yourself using the buildable colors on your lips, too.
BOUNCE™
Magic Fit Creamy Bronzer & Highlighter Duo in Pearl/Buff
$32
If you're of the mindset that your highlighter should subtly shimmer but your bronzer should be matte, the new Beautyblender Bounce Magic Fit Creamy Bronzer & Highlighter Duo was made for your fastidious tastes. Made in four perfectly coordinated shade pairings, each compact comes with a glistening gel-cream highlighter and a velvety, pH-adjusting bronzer that, thanks to its matte finish, works as well for contouring as it does for a safely sun-kissed look.
LINE UP
Pastel Felt Tip Liquid Eyeliner
$9.99
Joah's Line Up Felt Tip Liquid Eyeliners have been a best-seller for the brand because who doesn't love a classic black or brown liner pen that looks fantastic and lasts through anything that threatens to smudge it? And now, the formula is available in the prettiest pastel colors: Lemon, Pistachio, and Periwinkle (pictured here). Perfect for really getting into a spring mood, they go on with the utmost smoothness and opacity, not to mention they're made with biotin to help boost lash strength.
Benefit Cosmetics
Waterproof Volumizing Mascara
$27.00
It's a dream come true for Benefit mascara lovers who tend to be a little teary: BadGal Bang is finally available in a waterproof formula. The majorly volumizing formula just got even more staying power with 36 hours of oomph that can't be compromised by raining, crying, or any other unforeseen wetness. In addition to a reaches-every-spot brush, thickness is helped along by panthenol.
Urban Decay
All Nighter Spray with Vitamin C
$33.00
Urban Decay's All Nighter Makeup Setting Spray is the classic setting spray, and it's hard to imagine a way to improve upon it. And yet, the beloved makeup brand has put a brightening twist on its makeup-topping mist by adding vitamin C. You can still expect the staying power and hydration you've always appreciated, but with a boost of antioxidants and radiance.
Maybelline
Super Stay Vinyl Ink Liquid Lipcolor
$11.99
You already know Maybelline makes some of the best matte liquid lipsticks not only in drugstores but on the entire makeup market, so it should come as no surprise that the brand has mastered a long-wearing lip color with a super shiny finish, too. The secret to Super Stay Vinyl Ink Liquid Lipcolor is to give it a good shake before applying it to ensure even distribution of the ingredients that keep it on, comfortable, and glossy all day.
Smashbox
Photo Finish Revitalize 8-in-1 Primer Essence
$29.00
Smashbox's Photo Finish primers are legendary, and this brilliant new take on them is bound to achieve the same status. the Photo Finish Revitalize 8-in-1 Primer Essence — yes, essence — is technically a primer, yet so much more. The spray format lets you use it to prime, set, refresh, or just wear it alone for a hydrated glow provided by its complex of hyaluronic acid, probiotics, and vitamins like niacinamide.